With all of the 3D Product Renderings we do, it seemed like a good idea to give visitors to our site an overview of the rendering workflow. We’ll use an Audi R8 for our example. The first step is to prepare the CAD model before importing into the rendering environment. This can be one of the most time-consuming parts of the process, depending on the model. Different colors need to be assigned to areas of the part/assembly to define what ultimately will be different materials/textures. Another critical step is applying small rounds to all of the sharp edges (because nothing is totally sharp in the real world, adding these small rounds creates a sense of realism). Finally, we’re ready to import the CAD model. Initially, it looks like an unpainted car:

Audi R8 Photorealistic Rendering

Newly imported into rendering environment

Next we modify the lighting to match the scene we’ll use. In this case, we just want a studio background, so we’ll remove the hard edged light and add a series of light panels to really bring out the curvature and subtle details of the vehicle. Notice how we’ve replaced the stock background with a “white seamless” background, as well:

Audi R8 Photorealistic Rendering

Updated lighting and inserted studio background

Now it starts getting fun as we create and add custom materials specifically meant to accentuate the geometry we’re working with, in this case the Audi R8:

Audi R8 Photorealistic Rendering

Applied custom materials

Next we might add a little reflection on the floor:

Audi R8 Photorealistic Rendering

Added reflection to the ground

Now that everything is set up, it’s relatively simple to change colors and lighting:

Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering


Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering


Audi R8 Photorealistic Rendering

Audi R8 Photorealistic Rendering

As you can see there is a lot that can be done with 3D product rendering. We invite you to contact us today with your projects for a free consultation.

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